UX Designer / Researcher | Invitation Homes
January 2021 - Present

 

As a Designer/Researcher it was my responsibility to understand our customers(internal/external) and the various challenges they faced using various software and web application. My task involved using different research tools and methods to understand user behaviors. I was also in charge of leading the design changes necessary to bridge the gaps in design from users' needs and the business goals.

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• Help create and publish the first Design Library for Invitation Homes

• Redesigned and launched the landing page and search experience for the invitation homes website

• Released the first-ever Single Family Home mobile application for Invitation Homes to the Apple App Store

• Redesigned an internal application for managing over 50,000 homes in the IH portfolio (Currently in development)

• Launched and managed the first-ever "Shared Learnings" meetings with various company leaders to build communication between the UX Team and corporate leaders

• Published and reviewed over 50 tests on Usertesting.com, while also doing field research for internal applications

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Senior UX/UI Designer | Pest Routes
September 2019 - January 2021
 

As a Senior UX/UI Designer, it was my responsibility to help maintain and improve the PestRoutes software and mobile application experience for over 1,300 pest control companies. These companies rely on PestRoutes software to automate all aspects of their operations, making them more efficient from the office to the field.
 

• Create new navigational components to help improve the usability of the software

• Help build and organize a Design System for PestRoutes Completed usability audits on existing components

• I made design changes to components with low usability scores

• I also organized, managed, and ran multiple user interviews to understand PestRoutes customers and the pain points that exist in the current software

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UX Architect | Hilton World Wide
September 2019 - May 2020
 

It is my responsibility to be the voice of Hiltons 18+ Brands and its users. That responsibility includes creating engaging experiences that increase brand awareness, conversion, and revenue for Hiltons 18+ unique brands. I do this while working on a cross-functional agile team whose goal is to discover and deliver enhanced experiences to end-users.
 

• It is my role to develop UX strategy for 18+ Brand websites and design highly scalable content

• Facilitate ideation sessions with project stakeholders and users to increase their engagement and empathy through design

• Analyze qualitative and quantitative data to incorporate in design decisions

• Organize collaboration channels with other product teams to supply coherent experience through a user journey across multiple Hilton digital products

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UX Designer | CORE Construction

April 2018 - August 2019

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It is my responsibility to design scalable web and mobile applications with a user-centered approach, by creating wireframes, storyboards, and prototypes from concepts and specs.

 

• CORE mobile app usage increased 50% from the first iterations of the mobile app.

• CORE web app accuracy increased 62% from changes implemented through the redesign of the

• CORE web app. Designed a new web and mobile app from the ground up to improve the companies workflow and productivity across a multitude of projects.

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UX Designer | Tech Forty

June 2017 - Present

 

As an integral part of the Tech-Forty's product design team, my mission is to create engaging user experiences that help our clients achieve core business objectives. I am involved in the entire product development lifecycle, including user research and analysis, ideation, planning, and execution of products. 

 

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UX Designer/Product Designer | Trip Loop

December 2017 - April 2019

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As the lead UX Designer, my job is to redesign the current mobile version to enhance the end-users experience. I also am focused on designing our first web enterprise software for administrators to input information and effectively communicate and interact with students using the mobile version.

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UX Designer | Delta Airlines

August 2015 - May 2017

 

Primary responsibility is to effectively listen, quickly identify and own agent software issues, make quality decisions, multi-tasking, and interact with a globally diverse group of agents and colleagues. Building wireframes, prototypes, journey maps, and user personas allowed me to effectively translate ideas into visual assets that ensured we delivered the best user experience solutions to our end-users

• Reduce call handling errors by agents 15% (Which decreased call time and increased sales conversion)

• Improved workflow for ticket agents completing transactions.